The Importance of Why

Why is your WHY so important and what happens if you are yet to find it?

Knowing your why is so that you can always have something to come back to, something that you stand for and that you value. Having a why is important so that in times of chaos or stress, both personally or in business… you can have a checkpoint to come back to, a base level of who you are and what you value.

Your why may align with values that you have, it may be something as a motivating factor for why you do something.

For example, in coaching with my clients I will always ask them to define their personal why, alongside their business why so its relatively easy to understand the difference, and that…business does not define you, plus its important to keep them seperate. However your business why could be that you want to create financial freedom and wealth (this is not a bad thing) then you need to ask yourself what you will do to create that.

(If you are interested in booking a 15 minute coaching call to see if I am the right coach for you, click here).

Having a personal why means you can live with integrity and congruency as you have a moral point to come back and check in with yourself, knowing who you are and what you stand for.

There’s no greater gift than to honor your life’s calling. It’s why you were born. And how you become most truly alive. – Oprah Winfrey

When it comes to defining your why it can take some time, and you may need to create a self love date completed with rose and a flow chart board to piece together your key words and create the feel you want to give.

Now note a business why and a business statement are different. A business why is your vision, its about more than you and its designed so that at any stage you can come back to it and evaluate your future decisions and also so that your team can get on the same page as you…trust me you need this.

A business statement is more about what you do, its about standing up and saying to the world, this is who we are and what we promise to do.

Regardless of where you are in your business (or life) right now, its important to come back to checking in and tuning into your alignment.

Are you on the right path, is your heart still in it, is the business serving you?

Where do you go from here?

And you know what, there are going to be those days when its all to hard, when you cry a million and one tears and nothing seems to go any kind of right way at all… having your business why means you can remove all the layers of things that are happening in it and come back to your true purpose, why you gave birth to this baby in the first place, perhaps also some carbs, yoga, a boxing session wine and/or sleep or all of the above may help.

So tell me…

What is your WHY?

Why do you do the things you do?

Why do you get up in the morning and put your best foot forward?

If you haven’y yet got your personal why or values written down, why don’t you book in a self love date and get to know yourself and get these out onto paper? Some studies show those who have their Why’s and Values written down may find more sense of purpose and have a greater faith in the greater good.

If you have not yet understood the importance of why, I recommend reading Simon Sineks work, read more here.If you have a moment check out this video The power of Why.